MIE Events and Kenya National Chamber of Commerce & Industry agree “China Trade Week” promotional partnership.
The agreement will encompass joint marketing activities to the Kenyan business community through the KNCCI’s various chamber publications, email invitations and using KNCCI’s public relations department and it strong relationship with both regional, national and local trade and general media including, newspapers, trade magazines, TV and Radio Stations. KNCCI will also assist in gaining similar support from its sister chamber partners throughout the East Africa Region including Burundi, Tanzania, Uganda, Rwanda, Djibouti, Eritrea, Somalia, Mozambique, Madagascar, Zambia, Zimbabwe, Camaros, Mauritius, Seychelles, Reunion, Mayotte, South Sudan. The East Africa region already enjoys over $90 Billion worth of trade with China!
Commenting on the agreement was Gary Robinson, MIE Events, International Events Director, “Securing the support of the local and regional chambers of commerce is strategically important for the success of any trade related exhibition and or conference. It is always a challenge to find ways to reach and attract quality visitors from the business community. This agreement makes our job so much easier as we are able to instantly and accurately reach out to Kenya and East African business owners and leaders in order to communicate what “China Trade Week” can offer them, namely to provide them access to Chinese businesses looking to form trade and investment relationships in Kenya and East Africa.”
Also commenting was Peter Biwott, KNCCI’s Trade Development Manager, “Many of our chamber members have shown an interest in sourcing products and services from China but have been unable to make that first step for a variety of reasons. Whilst some of the larger Kenyan corporations have had long standing relationships with China based suppliers there are a huge number of companies who have yet to tap into this opportunity. The fact that MIE Events is able to bring so many Chinese companies into a single event as is the case with China Trade Week is significant. No longer will our members have to invest huge amounts of time and resources trying to find suitable companies to visit in China. China is coming to Kenya!”
Peter continues. “China Trade Week signifies the start of what could be a major trade milestone between Kenya and the East Africa region and China. As many people will realize, any international commercial relationship often starts with traditional trading and once proven will eventually lead to investment. This is what Kenya and the region needs to grow and to take advantage of so many profitable opportunities.”
China Trade Week will showcase over 250 Chinese companies across multiple industry sectors from 1st-3rd 2015. China Trade week will be convened at the Kenyatta International Convention Centre, Nairobi, Kenya.