China Trade Week outstanding success!
The organisers of China Trade Week, which was hosted earlier this month at the KICC in Nairobi, have todayannounced the final visitor numbers for the first China focused tradeexhibition in the East Africa region as well as heralding the event as anoverwhelming success!
Commenting on the success was Gary Robinson, International Events Director of Dubai based, MIE Events. "With any new eventproject it is always important that we deliver both the quality and thequantity of visitors to ensure that our Chinese exhibitors have a commerciallysuccessful show. When you launch an event into a new country you are neverquite sure whether your visitor marketing campaign will deliver the goods! Wehad targeted to attract around 3000 visitors to our first exhibition and would have been happy with this. However, we realized a week before the show that the exhibition and our marketing had resonated with the Kenyan and East Africanbusiness and SME community as we already had nearly 3000 pre-registered visitors through our China Trade Week websitebefore we even opened the doors of the show!Our total visitors were being increased by day with the last day of the show on Friday 3rdJuly where we had over 7100 visitors! In total we had 16,500 visitors over the3 day show. It is certainly fair to say that our exhibitors had a great showand we have already re-booked over 50% of our exhibitors who will be returningfor China Trade Week 2016! Many of our exhibitors have already decided to setup offices and in Kenya with others preparing to make investments. "Many of our exhibitors have already decided to setup offices and in Kenya with others preparing to make investments. "Many of our exhibitors have already decided to setup offices and in Kenya with others preparing to make investments. "
Asked how big the show will be next year Mr Robinson continued, "we have already booked the whole of KICC for next year but have alsodoubled the number of show days. We intend to run 2 shows in 2016 onconsecutive weeks. In the first week we will focus on the sectors of Construction Materials, Construction equipment and vehicles, lighting and Automotive Parts and then change all the exhibitors for the second week and focus on sectors such as Consumer Electronics, Home Electrical Goods, Textiles & Clothing, Luggage, Furniture etc. I believe we will have to use large tents next year to accommodate allour exhibitors!"
Also commenting was MIE Events, Managing Director MrDavid Wang, What has been well-served in the support we haveattracted from local Kenya business institutions such as Kenyan Investment Authority (KenInvest), Kenya National Chamber of Commerce and Industry (KNCCI) as well as the Kenyan Private Sector additions (Kepsa). I addition we have very much appreciated the support of the local and regional media who have reallyhelped us get the message out to the business community."
Many visitors commented on how useful our ChinaSourcing Workshops had been for them and we fully intend to continue with thesein next year's show but on a much larger scale. In addition it is very likelythat we will host a high level China
Kenya Investment Forum which will bring together both Chinese and Kenyan investors, entrepreneur's and project ownersin a dynamic business matchmaking environment."