Travel & Tourism
Kenya’s tourism industry is growing faster in the sub-Sahara Africa, Kenya is the gateway to Africa and the potential for growth in the country is exponential. M-Pesa does more local transactions in a month than the global money transfer giant, Western Union does in a year and that really gives you perspective in terms of what’s possible to be done in this great country. Kenya is currently the third largest tourism economy in Sub-Saharan Africa after South Africa and Nigeria, according to the Ministry of Tourism and Wildlife.
With over two million international arrivals, international tourists spent over USD 1,610,342,854 in Kenya last year, accounting for over 15 per cent of total exports. The largest inbound international markets were the USA, UK, India, China and Germany at 11, 9, 6, 4 and 4 per cent respectively.
Kenya Airways has been a pivotal player in boosting Kenya’s tourism sector. The airline has liaised with many other airlines to offer direct flights to tourists’ top destinations. Tourism is to Kenya is what oil is to Nigeria and Libya, and maybe even more. Names like Eliud Kipchoge and other champions of long-distance racing may come to mind when thought is given to Kenya, but it is, in fact, the country’s pedigree in the area of tourism that puts it on the map. And for good reasons too.